RELIGACIÓN
Yazarlar: Nor Azlin Ibrahi Ibrahi, Nor Aishah Buang
Konular:-
Anahtar Kelimeler:Resource enhancement strategy,Small business performance,Small business resources.
Özet: The objective of this study is to examine the impact of resource enhancement strategy in improving the performance of small business firms in Malaysia. A self-administered survey and simple random sampling technique were conducted by making 221 owners-managers of small business firms as a sample of the study. The data were analyzed using a two-stage approach to structural equation modeling (SEM). The results indicated that resource enhancement strategy has a positive and significant impact on improving small businesses' performance. The practical findings provide a much clearer conceptualization of how resource enhancement strategy overcomes the issue of competitiveness in a new venture and small business firms.