International Journal of Research in Business and Social Science

Yazarlar: Md.Mainul Islam

Konular:-

Anahtar Kelimeler:Vegetable,Price Variation,Marketing Channel,Bean,Cauliflower

Özet: The study was conducted to examine the nature of vegetable price variation from farmers to different traders through different marketing channels and identified some factors that were causes for vegetable price variation. On the basis of vegetable trader, five marketing channels identified which responsible for transporting vegetables from farmer to consumer. This study pointed out that the maximum price variation chain is Farmer → Wholesaler → Agent → Retailer → Consumer. This study also explored that price variation has a positive relationship with the increase of trader’s number and several times price variation executed in retailers’ level. Sometimes new trader arrivals in retail level which depends on the nature of vegetable deterioration. The majority farmers and traders remarked that price variation is occurred due to high input cost, high transportation cost, and traditional marketing system

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