International Journal of Research in Business and Social Science

Yazarlar: Paul Kiragu, John Muhoho, Paul Omato Gesimba

Konular:-

Anahtar Kelimeler:Innovation,Strategy Implementation,Organizational Performance,Unga Holdings Limited,Kenya.

Özet: This study sought to assess whether innovation in the strategy implementation process contributed to sustained business performance with a specific focus of Unga Holdings Limited. It utilized the descriptive research design and targeted a population of 260 managerial and supervisory employees at Unga Holdings Ltd. A sample of 78 respondents (69 supervisory and 9 managerial staff) was selected using the stratified random sampling method. Questionnaires were used to collect quantitative data from supervisory employees while interview guides were used to collect qualitative data from the managerial employees. Findings revealed that there is a high level of organizational performance at Unga Holdings Ltd. rated at 84.6%. Findings also showed that innovation in strategy implementation (r2= .434, β= .637, p=.000) has a positive and statistically significant influence on organizational performance. The study recommends that manufacturing organizations particularly those in the food processing sub-sector should develop technologies and methods for supporting the strategy implementation process.

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