International Journal of Finance & Banking Studies

Yazarlar: Emhamad Elmansori, Adel Al-Hindawi

Konular:-

DOI:10.20525/ijfbs.v11i1.1534

Anahtar Kelimeler:Organizational Change Strategies,Competitive Advantage,Commercial Banks,Al,Ayda.

Özet: The purpose of this article is to examine effect of organizational change strategies on competitive advantage of Al-Bayda Commercial Banks. The descriptive analysis approach was used to accomplish the objectives of this study, and the necessary data for the study were collected through a questionnaire. The study was conducted on a sample of (91) managers in these banks. A group of descriptive and analytical analysis methods were employed to process the data. It has been found that there are high levels of two organizational change strategies: the awareness strategy and the mental strategy, while the level of coercive strategy use was moderate. The results indicated that there is a significant effect of organizational change strategies on competitive advantage, and that there is a significant effect of organizational change strategies in the dimensions of competitive advantage (cost, quality, flexibility and innovation).

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