Global Journal of Information Technology: Emerging Technologies

Yazarlar: Jan Němeček, Leona Patočková

Konular:

Anahtar Kelimeler:-

Özet: The article is about the part of the research focused to the importance of Search Engine Optimization (SEO) on the university web pages. SEO is a part of companies' information systems for creating and editing web pages. For all companies including universities with own web pages on Internet is SEO one of the competitive advantage. Nowadays are Czech public universities under the pressure to find other sources of financial income. One of the other sources of financial income is group of foreign students who attend the paid study programs. It is the important group of students for each university because it can be a significant part of university income and one of the measures of university's prestige.        The first part of this article contains main information about the research, main goals and research methodology. The second part of this article contains results get it from foreign students who attend the paid study programs. There are analysed two groups of these students. The first group of students is paying the study programs by themselves. The second group of students is paying the study programs through grants paid by government or sponsored by some donors. How these students are selected the university? Which key words they are using in the search engines? Why is SEO of web pages important for university's competitiveness? In conclusion of this article are summarised main results of this part of the research.   Keywords Competitiveness; Search Engine Optimization; SEO; University Students; Study Programmes.

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