Journal of Yaşar University

Journal of Yaşar University

JENERİK REKABET STRATEJİLERİNİN FİRMALARIN İHRACAT PERFORMANSINA ETKİSİ / THE EFFECT OF GENERIC COMPETITIVE STRATEGIES ON FIRMS' EXPORT PERFORMANCE

Yazarlar: M.Sule EREN

Cilt 9 , Sayı 34 , 2014 , Sayfalar 5998 - 6022

Konular:-

DOI:10.19168/jyu.54775

Anahtar Kelimeler:Generic competitive strategies,Cost leadership,Differentiation,Export performance,Automotive supply industry.

Özet: The purpose of this study is to analyze the relationships between the cost leadership and differentiation dimensions of generic competitive strategies and export performance. The hypotheses asserted about the relationships between generic competitive strategies and export performance are tested using the data collected via questionnaires from 386 managers employed by automotive supply industry firms operating in Turkey. According to the results of the analyses marketing differentiation and customer service differentiation have positive effects on export performance. Competitive intensity has a moderating effect on the relationship between marketing differentiation, customer service differentiation and export performance.

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@article{2014, title={JENERİK REKABET STRATEJİLERİNİN FİRMALARIN İHRACAT PERFORMANSINA ETKİSİ / THE EFFECT OF GENERIC COMPETITIVE STRATEGIES ON FIRMS’ EXPORT PERFORMANCE}, volume={9}, number={34}, publisher={Journal of Yaşar University}, author={M.Sule EREN}, year={2014}, pages={5998–6022} }
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M.Sule EREN. (2014). JENERİK REKABET STRATEJİLERİNİN FİRMALARIN İHRACAT PERFORMANSINA ETKİSİ / THE EFFECT OF GENERIC COMPETITIVE STRATEGIES ON FIRMS’ EXPORT PERFORMANCE (Vol. 9, pp. 5998–6022). Vol. 9, pp. 5998–6022. Journal of Yaşar University.
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M.Sule EREN. JENERİK REKABET STRATEJİLERİNİN FİRMALARIN İHRACAT PERFORMANSINA ETKİSİ / THE EFFECT OF GENERIC COMPETITIVE STRATEGIES ON FIRMS’ EXPORT PERFORMANCE. no. 34, Journal of Yaşar University, 2014, pp. 5998–6022.
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