Journal of Yaşar University

Journal of Yaşar University

YETENEK YÖNETİMİ PERSPEKTİFİNDEN BİR MARKA UYGULAMASI / AN APPLICATION ON THE BRAND OF TALENT MANAGEMENT PERSPECTIVE 

Yazarlar: Tamer KECECIOGLU, Mustafa YILMAZ

Cilt 9 , Sayı 35 , 2014 , Sayfalar 6235 - 6244

Konular:-

DOI:10.19168/jyu.67627

Anahtar Kelimeler:Talent,Talent Management,Human Capital

Özet: The stiff competition resulting from globalization has led to the changes in business conditions. The companies that want to adapt these changes and obtain sustainable competitive advantages have felt the necessity to enter a restructuring process. As a result of this restructuring, employee profiles that companies need have changed. In order to increase the success of companies, the issue of finding and retaining talented employee has become critical. In this context, talent management has become an extremely important issue for companies. In this study, the concept of talent management will be discussed within the wide range of business literature. Then, in the research section, in order to design distinctive labelled talent scale, face to face interviews have been conducted with 62 companies.

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@article{2014, title={YETENEK YÖNETİMİ PERSPEKTİFİNDEN BİR MARKA UYGULAMASI / AN APPLICATION ON THE BRAND OF TALENT MANAGEMENT PERSPECTIVE }, volume={9}, number={35}, publisher={Journal of Yaşar University}, author={Tamer KECECIOGLU,Mustafa YILMAZ}, year={2014}, pages={6235–6244} }
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Tamer KECECIOGLU,Mustafa YILMAZ. (2014). YETENEK YÖNETİMİ PERSPEKTİFİNDEN BİR MARKA UYGULAMASI / AN APPLICATION ON THE BRAND OF TALENT MANAGEMENT PERSPECTIVE  (Vol. 9, pp. 6235–6244). Vol. 9, pp. 6235–6244. Journal of Yaşar University.
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Tamer KECECIOGLU,Mustafa YILMAZ. YETENEK YÖNETİMİ PERSPEKTİFİNDEN BİR MARKA UYGULAMASI / AN APPLICATION ON THE BRAND OF TALENT MANAGEMENT PERSPECTIVE . no. 35, Journal of Yaşar University, 2014, pp. 6235–44.
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