Journal of Yaşar University

Journal of Yaşar University

ÇALIŞANLARIN TWITTER KULLANIMININ, KURUM İMAJINA ETKİSİ: TÜRKİYE'DE BİR ANKET ÇALIŞMASI

Yazarlar: Elif Korap OZEL

Cilt 9 , Sayı 35 , 2014 , Sayfalar 6138 - 6158

Konular:-

DOI:10.19168/jyu.47404

Anahtar Kelimeler:Twitter,Social Media,Corporate Image,Employees

Özet: As the popularity of social media rises, Twitter use in the workplace is becoming widespread. However, empirical research on Twitter use by employees is rare. In this study, an investigation was made of the effect on corporate image of employees as Twitter users. With this aim, a survey was performed on 443 Twitter users from different cities in Turkey, evaluating the relation between the use of Twitter by employees and corporate image. According to the results of the study, more than half of the study participants thought that employees’ tweets had no effect on corporate image. However, according to a group of participants, tweets which contained racist expressions, slang and insults had a negative effect on corporate image. In addition, study participants definitely rejected the idea of controlling Twitter accounts and the punishment of employees.

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@article{2014, title={ÇALIŞANLARIN TWITTER KULLANIMININ, KURUM İMAJINA ETKİSİ: TÜRKİYE’DE BİR ANKET ÇALIŞMASI}, volume={9}, number={35}, publisher={Journal of Yaşar University}, author={Elif Korap OZEL}, year={2014}, pages={6138–6158} }
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Elif Korap OZEL. (2014). ÇALIŞANLARIN TWITTER KULLANIMININ, KURUM İMAJINA ETKİSİ: TÜRKİYE’DE BİR ANKET ÇALIŞMASI (Vol. 9, pp. 6138–6158). Vol. 9, pp. 6138–6158. Journal of Yaşar University.
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Elif Korap OZEL. ÇALIŞANLARIN TWITTER KULLANIMININ, KURUM İMAJINA ETKİSİ: TÜRKİYE’DE BİR ANKET ÇALIŞMASI. no. 35, Journal of Yaşar University, 2014, pp. 6138–58.
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