Journal of Yaşar University

Journal of Yaşar University

KADININ CİNSEL BİR SİMGE OLARAK REKLAMDA KULLANILMASI: COSMOPOLİTAN DERGİSİ ÖRNEĞİ/ USING WOMAN IN ADVERTISEMENT AS A SYMBOL OF SEX: COSMOPOLITAN MAGAZINE EXAMPLE 

Yazarlar: Ismail GUDEKLI, Ibrahim CELIK

Cilt 9 , Sayı 35 , 2014 , Sayfalar 6129 - 6137

Konular:-

DOI:10.19168/jyu.51999

Anahtar Kelimeler:Woman,Gender,Advertisement,Woman in Advertisements,Semiotics,Gender Mainstreaming,Feminism.

Özet: It is widely known and agreed that advertisements are come up every time and everywhere in our daily life and consist of some meanings. Therefore, advertisements are open to be read as a text wherever they are published in mass media. In this context, social change will be examined in terms of sex and its reflections thereof by semiotic analysis method by comparing the figure of women representation in advertisements in "Turkish Cosmopolitan" of 1990's, 2000's and 2010's and use of women image in advertisement at that period. In this context, social change of woman on advertisements was historically studied through examples.

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@article{2014, title={KADININ CİNSEL BİR SİMGE OLARAK REKLAMDA KULLANILMASI: COSMOPOLİTAN DERGİSİ ÖRNEĞİ/ USING WOMAN IN ADVERTISEMENT AS A SYMBOL OF SEX: COSMOPOLITAN MAGAZINE EXAMPLE }, volume={9}, number={35}, publisher={Journal of Yaşar University}, author={Ismail GUDEKLI,Ibrahim CELIK}, year={2014}, pages={6129–6137} }
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Ismail GUDEKLI,Ibrahim CELIK. (2014). KADININ CİNSEL BİR SİMGE OLARAK REKLAMDA KULLANILMASI: COSMOPOLİTAN DERGİSİ ÖRNEĞİ/ USING WOMAN IN ADVERTISEMENT AS A SYMBOL OF SEX: COSMOPOLITAN MAGAZINE EXAMPLE  (Vol. 9, pp. 6129–6137). Vol. 9, pp. 6129–6137. Journal of Yaşar University.
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Ismail GUDEKLI,Ibrahim CELIK. KADININ CİNSEL BİR SİMGE OLARAK REKLAMDA KULLANILMASI: COSMOPOLİTAN DERGİSİ ÖRNEĞİ/ USING WOMAN IN ADVERTISEMENT AS A SYMBOL OF SEX: COSMOPOLITAN MAGAZINE EXAMPLE . no. 35, Journal of Yaşar University, 2014, pp. 6129–37.
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