Journal of Yaşar University

Journal of Yaşar University

THE COMPARISON OF THE DEMOGRAPHIC FEATURES OF THE PARTICIPANTS IN TERMS OF PARTICIPATION MOTIVES TO DIFFERENT EVENTS

Yazarlar: Ebru GUNLU, Ceyda LALE

Cilt 10 , Sayı 40 , 2015 , Sayfalar 6730 - 6751

Konular:-

DOI:10.19168/jyu.80628

Anahtar Kelimeler:Event,Motive,Tourist Behaviour,Event Management,İzmir

Özet: The researches that are conducted in the discipline of tourism recently have pointed out that the motives of the participants play a determinative role in the management of the events. The underlying motives for participating an event and the demographic characteristics of the visitors can make an important contribution both for the planning process and the marketing studies of the events. The aim of this study, is to classify the motives of the individuals according to the type of events that are participated in Izmir, in this context, data have been collected from the event participants who have joined the events which are organised in the provincial borders of Izmir by using the questionnaire technique. The visitors that have participated in the film, flower and boyoz (a pastry that is associated with Izmir) festivals in Izmir constitute the universe of the research , 460 questionnaires have been obtained as 175 from the film festival, 141 from the flower festival and 144 from the boyoz festival. As a result of the research, it is determined that the motives of the participation in the events differentiate according to the types of the events

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@article{2015, title={THE COMPARISON OF THE DEMOGRAPHIC FEATURES OF THE PARTICIPANTS IN TERMS OF PARTICIPATION MOTIVES TO DIFFERENT EVENTS}, volume={10}, number={40}, publisher={Journal of Yaşar University}, author={Ebru GUNLU,Ceyda LALE}, year={2015}, pages={6730–6751} }
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Ebru GUNLU,Ceyda LALE. (2015). THE COMPARISON OF THE DEMOGRAPHIC FEATURES OF THE PARTICIPANTS IN TERMS OF PARTICIPATION MOTIVES TO DIFFERENT EVENTS (Vol. 10, pp. 6730–6751). Vol. 10, pp. 6730–6751. Journal of Yaşar University.
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Ebru GUNLU,Ceyda LALE. THE COMPARISON OF THE DEMOGRAPHIC FEATURES OF THE PARTICIPANTS IN TERMS OF PARTICIPATION MOTIVES TO DIFFERENT EVENTS. no. 40, Journal of Yaşar University, 2015, pp. 6730–51.
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