Journal of Yaşar University

Yazarlar: Eren DURMUŞ-ÖZDEMİR

Konular:Sosyal

Anahtar Kelimeler:Strategic Responses,Institutional Theory

Özet: This study is intended to explore the institutional environment of banks and their strategic responses their institutional environment. Institution environment is defined as laws, regulatory structures, governmental agencies and interest groups. The reforms, incentives, constraints and increasing competition, especially after the 2001 economic crisis, have caused banks to face various institutional environment pressures. Some of the banks ended their activities in the face of these pressures, while others continued their activities with various strategic responses. The institutional theory is used to examine the national and organizational environments that are assumed to be influential in the banking sector, with qualitative research method being used in the study. The strategic responses of banks to their institutional environment were explored by using a conceptual model developed by Oliver. This conceptual model proposes five strategic responses (acquiescence, compromise, avoidance, defiance and manipulation). Research questions were explored through in depth interviews with senior executives of 10 banks supplemented by some survey questions. The findings of the study indicate that mimetic and coercive pressure in the institutional environment and strategic responses of banks to environmental uncertainty in the organizational environment has been influential for the competitive advantage.

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