Journal of Yaşar University

Yazarlar: Miray ÖZDEN, Gökmen KANTAR, Sabri ÇINAR

Konular:Sosyal

DOI:10.19168/jyasar.867810

Anahtar Kelimeler:Urban Branding,Urban Strategy,Local Goverments,City Image

Özet: The cities have now turned into attraction centers both commercially and politically with the rapid population growth and the increase in urbanization, This important role undertaken by cities has caused local governments to determine new strategies regarding urban policies. For this reason, municipalities have focused on creating new areas of responsibility in strategic city management in order to increase branding efforts in evaluating cities as centers of attraction and to redefine local economic values. Urban branding is a new approach to urban development of sustainable cities. City branding, a new aspect of urban communication, transforms the visual image of the city into a brand image and improves the marketing of the city image in various ways. In this study, the urban branding process will be discussed in terms of urban branding strategies, and the role and importance of local governments will be evaluated in this process.

---