Journal of Yaşar University

Yazarlar: Makbule CİVELEK, Oğuz TÜRKAY

Konular:Sosyal

DOI:10.19168/jyasar.824677

Anahtar Kelimeler:Image International,Turkey,Tourism Promotion,Promotional Film,Turquoise Timelapse-a Week in Turkey

Özet: Tourism promotion activities are important because they are the gateway for countries to the outside. Many countries direct promotional activities through institutions and organizations. In Turkey, various promotional activities are carried out by the General Directorate of promotion, which operates under the Ministry of Culture and Tourism. The aim of this research is to reveal the image of British, Russian and German tourists about Turkish tourism in the Turquoise Timelapse- A Week in Turkey special. Research is mixed pattern used before the introduction of the participants watched film (n=45) Turkey word about tourism association test was applied. When the word association test results were evaluated in general, it was seen that the most repeated elements were sea, sun and people. The findings of the interview conducted by watching the promotional film focused on the fact that the promotional film reflects the natural beauties impartially, the places shown throughout the film are interesting and the film evokes the desire to visit our country again. The attitude scale applied to the participants also supported these results and showed that the general attitude towards the promotional film was positive.

---