Bingöl Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

Yazarlar: Mehmet Emin YAŞAR, Abdulvahap BAYDAŞ, Şenol ÇELİK

Konular:Sosyal

DOI:10.33399/biibfad.743659

Anahtar Kelimeler:New product,Consumer purchasing behavior,Confirmatory factor analysis

Özet: This study was conducted in order to identify the variables that determine the preferences of youth for buying new products. The research was conducted with a sample of 393 youth in the Bingol province of Turkey by using the convenience sampling method. Prior to the research, the exploratory factor analysis was conducted. The validity of the scale was tested, by applying the confirmatory factor analysis (CFA). As the result of the model showed good fit values. The most appropriate CFA method showing the relationship between the factors was determined by applying the modification process. As a result of exploratory factor analysis; five factors were determined as “product quality and comfort”, “emotional factor”, “product form factor”, “marketing communication factor” and “loyalty factor”. It was observed that the biggest factor affecting the participants of the survey for shopping is "need". It can be stated that quality and price have a significant effect on purchasing behavior. In addition, it can be stated that an important part of the participants consists of laggards. 

---