İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi

Yazarlar: Turan ASAN

Konular:İletişim

Anahtar Kelimeler:Graphics,Logo,Symbol,Brand,Digital Age,Revision

Özet: With the mass production that developed with the industrial revolution, logos emerged as a result of the companies' need for branding. A logo consists of the original brand name, symbol or emblem that describes the brand. With the world war at the beginning of the 20th century, the increasing brutality of capitalism, and urbanization, a chaotic century has been entered. As a result of all these, the world and humanity had to transform. So, artists who affected by these phenomena created new art movements by publishing manifestos. Graphic arts were also influenced by art movements of the 20th century and developed new perspectives. Aesthetics can be different in every age and art movement, but the ideals of achieving harmony and beauty are always the same. Only the method changes. For example, although the understandings of the classical Renaissance and Cubism are diametrically opposite, the point that they desire to reach is the same: aesthetics and creation. Graphic arts design communication with art. Therefore, it reveals a different understanding of each period. One of the most important fields of graphic arts is logos which are representing corporate identity. Logos are designed following the understanding of the period and the intended population. Companies either completely change or revise their logos in order to appeal to a new generation as a result of the developments in technology, and the variations of production. With the introduction of desktop computers and graphic design programs into the service of the graphics world in the mid-1980s, the digital age in graphic arts have started. In this context, the logos of the car brands that have been revised with the understanding of digital aesthetics have been examined and scrutinized.

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