İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi

Yazarlar: Aslı Burcu TOKU

Konular:Sosyal

Anahtar Kelimeler:Corporate identity,Corporate journals,Corporate publications,E-journal

Özet: The research analyzes the corporate magazines of Koç Holding and Çalık Holding, which have an important market share in our country, and reveals their differences in terms of corporate identity elements. For the purpose of the research, an answer was sought to the question of how the identity items should be reflected in corporate journals. Comparative content analysis was used as a comprehensive method in order to get clear answers to the research questions. As a result, it can be said that Koç Holding's Bizden Haberler Magazine reflects corporate identity elements more than Çalık Haber in terms of its incorporation of corporate symbols, its regular publication and its content.

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