İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi

Yazarlar: E. Özlem ATAMAN

Konular:Sosyal

Anahtar Kelimeler:Ceyhun Yılmaz,Social media,Radio programming,Audience (participant/follower),Presenter interaction

Özet: Radio still survives in different forms contrary to what is projected in this digital era that we live in. Successfully incorporating both the conventional and new era technologies, radio provides alternative broadcasting forms using the new media opportunities. In the present study, the innovations that have come with the digital technology and its outcomes for radio audiences and the presenter in a radio program and how they are reflected on the content of the program and programming strategies are discussed. Therefore, Ceyhun Yılmaz who is presenting a radio show on Best FM and his radio program are analysed. Concurrently with the radio show of Ceyhun Yılmaz, the Twitter posts in social media and the visual productions called "PACYA" (Backstage Livestream Break) that he performs during the commercials in his radio show are also analysed. The common content production between the radio show, PACYA and Twitter, and how the participation and interaction between the radio presented and audiences (audience and social media participants) progress are assessed.

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