İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
Yazarlar: Burcu EKER AKGÖZ, Elif ENGİN
Konular:Sosyal
Anahtar Kelimeler:Corporate Culture,Denison’s Corporate Culture Model,Communication satisfaction,Article,Article2
Özet: Under today’s intensely hectic corporate atmosphere where companies wage a war survival, creating a differentiating edge can be considered as the greatest advantage. Corporate culture is the most significant factor in which corporations could create differences and differentiate form its competitors. Because as long as culture prevails, there certainly will be various structures such as formations, development, change and innovation. Corporate culture is a dynamic and unstable concept and this situation creates a significant advantage to the corporations. There are human beings on the basis of the corporate culture. Each new personnel starting to work for the coproration, he/she learns the culture of the corporation and as well as is the carrier the transmitter of this culture. While the employees, one of the most important public of the corporations, carry out the transmission of culture, employee motivation, satisfaction and ensuring a strong corporate communication can strengthen the corporate culture. The aim of this study is to determine the communication satisfaction within the framework of Denison’s Coporate Culture Model. Therefore, a survey was conducted to the employees of Garanti Bank as our sampling. The structure of corporate culture was revealed within the framework of this model and then the effect of corporate culture on communication satisfaction was determined. As a result of this study, it was determined that mission, adaptability, involvement and concistency, which are the factors of Denison’s Coporate Culture Model, have an effect on communication satisfaction. The factors of Denison’s Coporate Culture Model were significantly associated with communication satisfaction except the factor of adaptability. This finding matters in terms of the assessment the relationship between corporate culture and communication satisfaction the employees perceived.