Akdeniz Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Yazarlar: Engin GÜNEY

Konular:-

Anahtar Kelimeler:Technology,New media,Conformism,Digital culture,Hegemony

Özet: Man has entered the race to dominate nature and people, moving away from the struggle of producing in harmony with nature, which is based on remedying his congenital deficiencies and exceeding his performance limits thanks to reason. In this money-focused race, where interests are masked, decisiveness of technology is very clear in the balance parameters between hegemonic forces and masses. From past to present, technology underwent a change from being the “trigger of development” into “determinism of transformation”. In this study, the relationship between the power foci that produce technology and design the mindset, and adaptation efforts of consumers (who go with their instincts) who have lost their ability to use mental skills because of their designed mentality will be emphasized with clear examples. Employing qualitative research methods, this study examines techno-conformist behaviours of digital generation and tries to provide answers to questions how power foci direct what is going around, how digital culture is developed by commenting on case studies in which technological dependence is observed. The axis of the study follows new media technologies and digital culture which is consisted of the process of adaptation to these technologies. Powers, which are the chief actors in the new cultural formation, use technology as an instrument and place it to the major determinant of transformation by concealing themselves. The decisive function of technology which necessitate human adaptation will be explained around the concept of techno-conformism and the new formation will be dealt within the context of digital culture.

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