Akdeniz Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Yazarlar: Yelda YANAT BAĞCI

Konular:-

Anahtar Kelimeler:Gender,Male,Turkish series,Aşk-ı Memnu

Özet: So far, most studies on gender and media have studied the presentation of women in the media. However, when talking about gender inequality in the media, the problems of women’s presentation is only one side of the issue to examine. This study is conducted to determine whether there are problems in the presentation of men in the productions that the content is made by women in addition to the thesis that gender inequality stems from the hegemony of male discourse in male dominant media. For this purpose, the main male characters were examined in the series “Aşk-ı Memnu” , which had the highest rating rates to date and its repeats managed to be top tweet in social media despite passing of years, and it was concluded that main male characters were created in support of dominant gender discourse, and that women content producers could not take a different approach from their male counterparts in terms of gender discourse.

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