Akdeniz Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Yazarlar: Ebru Nalan SÜLÜN

Konular:Sosyal

Anahtar Kelimeler:Robert Rauschenberg,Combine Art,Pop Art,Material

Özet: Development of mass communication after the Second World War also led to a change in lifestyles in connection with community communication. This change also led to a process, in which popular culture became widespread and individuals experienced a transformation in the environmental factor. Resulting social structure and great transformation formed the basis for formation of great changes in the understanding of theme, method, time in art trends, in the structure of method and thought of the period. Especially advertising and brand awareness, which dominated that period, prevalence of popular film and television culture and emergence of images in visual culture played a significant role in this change. In this context, artists also started the process of building different material sensitivities and a new visual language in their art work production processes. Rauschenberg’s rejection of the Abstract Expressionist style that dominated American Avant-Garde Art during this period formed a basis for his development of combine paintings that he created with random objects. In this process, instead of using ready-made objects, which was a dominant approach in the history of Art until 1950s, without going to junk yards and looking for objects, Robert Rauschenberg developed his own style by combining objects he discovered during his art-works. Objects and items Rauschenberg used in his works were also a synthesis of the visual culture he was exposed to during his social life. In this context, Robert Rauschenberg’s (1925-2008) “Combine Art” production samples and the visual culture of that period will be analyzed by means of a qualitative research method in this article, and the change created by the artist’s “Combine Art” works in terms of material use in the art will be examined.

---