Academic Review of Humanities and Social Sciences

Yazarlar: Ertuğrul KÖSE

Konular:İşletme

Anahtar Kelimeler:Enprice consciousness,Hihg quality consciousness

Özet: The research was conducted to determine the relationship between the price and high-quality conscious decision-making styles of consumers and demographic variables. Likert type measurement tool was used in the study. The measurement tool in question was applied to 500 employees working in the insurance sector in Istanbul, 426 of the participants replied the questionnaire and returned, and 30 questionnaires were deemed invalid because they contained missing data. As a result, statistical analyzes were carried out on the data in 396 questionnaires. Within the scope of the research, the relationships between price and high-quality conscious decision-making styles and the variables of status, age, education level and work experience were determined through statistical analysis. As a result of the research, it was determined that there is a significant relationship between the participants' price and high-quality conscious decision-making styles and their status, age and work experience demographic variables and that the average scores of the groups differ significantly. On the other hand, it has been observed that there is no significant relationship between education level variable and price and high-quality conscious decision-making styles.

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