Niğde Ömer Halisdemir Üniversitesi Mühendislik Bilimleri Dergisi

Yazarlar: Esra AKGÜL, Yılmaz DELİCE, Emel KIZILKAYA AYDOĞAN, Cem SİNANOĞLU

Konular:Endüstri Mühendisliği

DOI:10.28948/ngumuh.549037

Anahtar Kelimeler:Principal component analysis,Kansei engineering,Furniture

Özet:    It is important to work closely with customers to ensure that products will meet the needs and requirements of customers. Emotional design is the relationship between the emotional response and design appearance that focuses on the needs and experiences of users. Emotional design is to design products that provide consumer satisfaction by focusing not only on the function, form and usability but also on the needs and demands for the users and capturing the voice of the customer. Kansei Engineering is one of the methods used to transform customers' feelings into design parameters. The furniture sector is one of the most affected by customer perceptions among other sector. Although the furniture industry has achieved a significant growth momentum, in the literature, it is understood that there is no structure that can design products in the shortest time, with the highest quality and lowest cost by considering the emotional needs of the customers. In the study, a structure that uses Kansei Engineering and Principal Component Analysis (PCA) is proposed to determine the relationships between the products and the feelings affecting the general preferences of the users in developing the baby cradle design strategy. This study is aimed to determine the perceptual relationships between the customers and the baby cradle by creating factor groups which reduce the number of variables.

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