Anadolu Bil Meslek Yüksekokulu Dergisi

Yazarlar: Zeki YÜKSEKBİLGİLİ

Konular:-

Anahtar Kelimeler:Guerilla Marketing,Guerilla Sales,New Marketing

Özet: While globalization, reengineering and internet communication drastically changes the world, marketing is naturally influenced by this change. Consumers, that do not take action and that cannot be reached with classical marketing methods, are being tried to be affected by different marketing approaches. In this context, new and different forms of marketing forms are emerging. Guerrilla marketing has been considered as one of these new forms of marketing. Guerilla marketing can be defined as extra ordinary and low cost marketing activities

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