Anadolu Bil Meslek Yüksekokulu Dergisi

Yazarlar: Hilal KAMER, Serkan DENİZ

Konular:-

Anahtar Kelimeler:Relational marketing,Customer satisfaction,Customer loyalty,Customer value

Özet: The idea of relationship marketing, which is to establish long term relations with the customer and to develop and maintain those relation, was first put forward by Berry in 1983. In recent years, relationship marketing has been an important strategy for the businesses to secure customer satisfaction and loyalty and to achieve competition advantage in market. Many corporations in Turkey have turned towards relationship marketing applications for issues such as securing customer satisfaction and loyalty, product development, identifying customer expectations, product differentiation. In this study we have aimed to explain the conceptual aspect of relationship marketing

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