Siyaset Ekonomi ve Yönetim Araştırmaları Dergisi

Yazarlar: Kadir KARAGÖZ

Konular:-

Anahtar Kelimeler:Newspaper sales,Seasonality,Co-integration,Causality

Özet: The amount of newspapers that sold and read is an important measure of intellectual development level of countries. Per capita newspaper sales are high in developed countries compared with underdeveloped countries. Turkey, as a developing country, also has law per capita newspaper sales figures. But with respect to “reader coefficient” another indicator of newspaper reading prevalence the situation is not so bad for Turkey. In this study, it is aimed at to investigate whether there is seasonal fluctuation and co-movement tendency in the series of fifteen nation-wide publishing newspapers’ sales within a year. To this end regression models with dummy variables are used. We also applied Johansen co-integration method and Granger causality test for long- and short-run relationships among variables. The findings reveal that two out of fifteen newspapers do not show significant seasonal fluctuation in any periods. According to co-integration test results, there is significant long-run relationship among the sales of ten newspapers those integrated at 1st level. On the other hand, Granger causality test indicates to unidirectional causality between the sales of most of the newspapers

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