Siyaset Ekonomi ve Yönetim Araştırmaları Dergisi

Yazarlar: Emrah BUDAK

Konular:-

Anahtar Kelimeler:Political Communication,Propaganda,Election Musics,Political Advertising,Turkish Political Parties.

Özet: Diversification of the mass media and their increasing effects on the society day by day have been a means of gain for political parties. While the political parties present the party propaganda to the community through mass media, the propaganda techniques have also changed. Political advertisements, campaigns, use of social media, as well as election musics have been included in the propaganda process. Political parties are making party publicity and election campaign with the words and melodies they use in the election musics. In this study, election musics of parties that were able to be in the parliament by the vote they get in the June 24 2018 election of Turkey, Ak Parti, Büyük Birlik Partisi, Cumhuriyet Halk Partisi, Demokrat Parti, Halkların Demokratik Partisi, İyi Parti, Milliyetçi Hareket Partisi, Saadet Partisi were examined by content and critical discourse analysis. It was found that they made propaganda in the musics they used during the election process in the direction of their ideologies. Also it was found that parties have used a number of religious, national and cultural codes in connection with their ideologies and have given messages about the planned future actions of the parties.

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