Siyaset Ekonomi ve Yönetim Araştırmaları Dergisi

Yazarlar: Mehmet ÇOLAK, Tahsin ÇETİN, Abdi ATILGAN

Konular:-

Anahtar Kelimeler:Quality,Productivity,Branding,SME,Cost

Özet: The changing world conditions have increased the demand for people to possess better and newer branded products and services of higher quality, and continue to increase. Improving the quality and providing an efficient quality across come to the front as an issue that requires a cost. On the other hand, it is a fact that doing work accurately from the beginning would prevent various indirect costs. Due to the fact that the expenses that arise from poor quality will reflect on productivity, every effort towards quality systems is also a very productive brand investment for the future. Quality is a process that is based on the ratio of a product or service to meet the determined and expected needs, and towards comprising all of the demanded features. The expected quality comprises the features that meet the demand of a client and therefore does not need to demand additionally. On the other hand, the satisfactory quality comprises the features that a client demands privately. When these features are not included in a product or service, the client is not satisfied. In addition, pleasing quality involves features that a client does not demand, in other words, does not inform about. As the cost of poor quality; direct, in other words, straight costs can be given as costs as change arising from the scope of guarantee, reparation, renewal, scraping and handling. Indirect costs are expenses such as legal transactions, regaining the trust of a customer advertising, campaign , compensation such as punishment etc. In many businesses, various plans and strategies are applied to solve the problems concerning lack of productivity, quality and branding, and these programs generally draw the attention temporarily yet, later on, they are not useful. The external solutions that are given to the intracompany problems cannot provide an implicit benefit, and the applied solutions may be regarded negatively in business in general. In this study, it was tried to determine the cost of poor quality, unproductivity and branding inability to businesses.

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