Siyaset Ekonomi ve Yönetim Araştırmaları Dergisi

Yazarlar: Önder DİLEK

Konular:-

Anahtar Kelimeler:Special Days,Consumer Budget,Consumption Expenditure,Rize

Özet: The purpose of this study is to determine the place of special days expenditures within the consumer budget and to show whether the qualifications sought in products purchased for special days vary according to demographic characteristics. Obtained results for a product purchased for special days have shown that, men attach importance to brand and women attach importance to modality. Similarly, it has been determined that young people attach importance to brand but middle aged and above to fashion suitability. It has been found that as the income level increases, the proportion of quality seekers increases, and women look more emotional to special days than men.

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