Oğuzhan Sosyal Bilimler Dergisi

Yazarlar: ["Fahrettin KAYAN", "Mustafa Zihni TUNCA"]

Konular:-

DOI:10.55580/oguzhan.1230176

Anahtar Kelimeler:İletişim,E-ticaret,Tüketici davranışı.,İletişim,E-ticaret,Tüketici davranışı.,Communication,E-commerce,Consumer behavior

Özet: With the rapid progress of the mass media of the modern age, most research in social fields can be directly or indirectly related to digitalization. In this study, the use of communication channels from powerful sources that will provide communication to consumers with different demographic characteristics in electronic commerce businesses that use communication channels effectively in marketing strategies has been evaluated. The effects of these traditional and new generation communication channels on informative, deceptive, entertaining and disturbing dimensions were examined. Statistical analysis of the obtained data was made and evaluated depending on the variables

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