Middle Black Sea Journal of Communication Studies

Yazarlar: ["Melike Sinem YILMAZ"]

Konular:-

DOI:10.56202/mbsjcs.1192909

Anahtar Kelimeler:Transmedya Hikâye Anlatısı,Transmedya,Yakınsama Kültürü,Katılımcı Kültür,Sosyal Medya.

Özet: The developments in the Internet and technology systems have also changed the status of brands and the position of consumers. These changes have brought about many concepts such as “new media”, “convergence culture”, and “participatory culture”. Depending on these concepts, storytelling has transformed from traditional storytelling to a new narrative form. This transformation is explained by Henry Jenkins’ concept of “transmedia storytelling”. In this study, the series 13 Reasons Why, which was broadcast on Netflix in 2017, was considered in the context of transmedia storytelling and examined according to the seven principles that Jenkins described in the transmedia narrative. This study, which aims to determine the transforming storytelling in media studies, puts transmedia storytelling emerging with the change of storytelling in the center. According to the results of the study, digital storytelling is preferred in line with the needs of the era and the needs of the consumer, and transmedia storytelling is often used to keep the brand/ product, and consumer bond up to date has been detected.

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