The Journal of Social Science

Yazarlar: Ceylan Bozpolat

Konular:Sosyal

DOI:10.30520/tjsosci.360140

Anahtar Kelimeler:Store atmosphere,Sensory Factors,Consumers Preference

Özet: In line with modern marketing understanding, firms perform various applications to slam to the competitors and to influence the consumers. Design of environment in which goods and services are presented to consumers through a way influencing them to buy those products is one of these applications. Consumers are exposed to many exhorters that can affect their perception from the moment they enter the store. Perceived stimulus through five sense organs such as visual, auditory, touch and feel, smell, taste in the store play a role in consumers' store choice and purchasing decision process. Within this framework in this study, by considering the five sense organs the factors that constitute the classified store atmosphere were investigated.

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