Turar Turizm ve Araştırma Dergisi

Yazarlar: Atilla AKBABA, Çiğdem MUTLU, Tuba ŞAHİN

Konular:-

Anahtar Kelimeler:Promotion tools,Hotel Establishments,Marketing,Tourism

Özet: The purpose of this study was to contribute to the knowledge in related field through investigating the promotion tools that hotel establishments, a part of rapidly growing tourism sector in Turkey, use toward their consumers. Within the scope of the study, whether the hotel businesses employ these tools or not, if they use, which tools they use more frequently, in which time periods they use those tools, and their comments about promotion tools were analyzed. Within the study, the five star hotels in Turkey were investigated and a structured questionnaire was used to collect the data needed. The managers who were in charge of sales and marketing of the all five star hotels which were in operation in Turkey in the time period this study was being conducted were formed the main population of the study, and 58 questionnaire forms were attained. At the conclusion of the research it was seen that “Web site of the establishment is effective on consumers’ buying decisions” item took the highest arithmetical average score (4.29), while “Radio advertisements are effective on the consumers’ buying decisions” item took the lowest average score (3.38)

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