Sosyal ve Beşeri Bilimler Dergisi

Yazarlar: Mesut ÇAKIR - Fatma ÇAKIR - Mehmet TAŞDELEN

Konular:-

Anahtar Kelimeler:Consumer behaviori,Choice of süpermarkets,Supermarkets

Özet: It is an important endeavour to fulfill consumer needs and expectations in the retail sector which has a continuously developing and changing structure. In this study, it is aimed to determine the factors that influence consumer preferences for supermarkets, which have an important place in the retail sector. The study includes a survey to be conducted for the purpose of determining the consumer preferences and attitutes in the province of Aydın. It also has some statistical analysis in line with the aim of the study

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