Journal of Business and Management Studies

Yazarlar: Mark Anthony L. Pelegrin

Konular:-

DOI:10.32996/jbms.2021.3.2.20

Anahtar Kelimeler:Information system success,Consumer behavior,Mobile payment,M-commerce

Özet: Both businesses and consumers have experienced significant changes as a result of the rise of m-commerce. The benefits of using a new system are perceived by users depending on their assessment of the system, information, and service quality. In one of the cities in the Cavite area, the researcher wants to assess the influence of information system success in customer behavior in mobile payments in m-commerce. This study consisted of 405 respondents and used purposive and quota sampling with a descriptive quantitative design and a survey questionnaire as the instrument. Analysis of variance, multivariate analysis of variance, and independent-sample t-test was considered as statistical techniques that will help determine consumer behavior in the use of mobile payment in m-commerce. This study's findings have numerous key implications for the usage of mobile payments in m-commerce research.

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