International Journal of Research in Business and Social Science

Yazarlar: Edwin Bustami, Sihol Situngkir, Syahmardi Yacob, Ade Octavia

Konular:-

Anahtar Kelimeler:Behavioral Intention,Mobile Banking Services

Özet: This study examines the effects of knowledge, trust, enjoyment, risk, and culture on perceived ease of use, attitudes, perceived usefulness, and behavioral intention for choosing Jambi mobile banking services. Survey and verification methods were used with a sample of 400 units. Furthermore, this study used an accidental sampling method and analyzed data through Path Analysis. The findings of the study demonstrated that knowledge, enjoyment, and risk directly and significantly affect Indonesian customer attitudes, while a trust does not influence perceived ease of use, perceived usefulness, and behavioral intention. Moreover, risk and culture directly and significantly affect perceived ease of use and perceived usefulness.

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