Anadolu Bil Meslek Yüksekokulu Dergisi
Yazarlar: Cihan BECAN
Konular:-
Anahtar Kelimeler:Corporate Blog,Public Relations,Social Media,Communication Technologies
Özet: Blogs are playing a considerably important role in terms of the activities in the area of public relations as well as each field. The use of corporate blogs as a part of new communication technologies with mass media in an integrated platform provides critical benefits for companies in the context of changing target audience profile. The aim of this study is, on a conceptual framework, to examine the position in the contemporary public relations field and contributions to this area of corporate blogs which are recently started to be used and are gradually increasing its importance