Anadolu Bil Meslek Yüksekokulu Dergisi

Yazarlar: Ali İhsan ÖZEROLU

Konular:-

Anahtar Kelimeler:Competation,Customer – consumer,Marketin,Innovation

Özet: The concept of globalization have let the competitor run its own firm near yours. This situation forces traditional understanding of business & commerce to change. Within this context, common meaning must be given to the words in the sector. For this reason; from marketing to customer, and from competation to innovation, all word have been re defined for common understanding.

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