Anadolu Bil Meslek Yüksekokulu Dergisi

Yazarlar: Yelda ŞENKAL

Konular:-

Anahtar Kelimeler:Poster,İhap Hulusi Görey,Structuralism,Semiotic Analysis

Özet: Posters an effective tool that carry messages to large masses,have been contributing to our lives with unforgettable narratives for years via harmonic and impressive combination of content and design. In the article, semiotic analysis of the poster which has been designed by İhap Hulusi Görey, one of the most important masters in this effective expressions Yalova hot springs,in order to promote has been made. Fort his particular analgsis, Charles William Morris method in the context of syntactic, semantic and pragmatic and Roland Barthes denotation and connotation method are applied. Myth and Metaphor were taken advantage of in sense making process of signs. Accordingly, the woman image has been observed to foreground in İhap Hulusi Görey’s the hot spring narrative, as well. The hot spring coming out off the master’s brush represents the healing power along with the productive and creative effective of woman. Furthermore life, fruitfulness and beauty elements symbolized via tree and water images

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