Anadolu Bil Meslek Yüksekokulu Dergisi

Yazarlar: Tuğba ALTINTAŞ, Kemal DEMİR

Konular:-

Anahtar Kelimeler:M-commerce,Consumer attitudes,Demographical proporties,Mobile age

Özet: The commerce changed in time according to the technological advances. Now we reached mobile age, and we can do every kind of things with our pocket size computer like mobile devices. The variety of products and sellers creates huge and complex shopping environment for the consumers. In such market pushed to the sellers understand their consumer’s wants closely and guide them to suitable products and services. Mobile commerce is a new and effective channel for reaching to the consumers and create new connections by their mobile devices. The advantages of electronic commerce moved on a new stage by mobile commerce. This new stage has way to go about trade and communication laws, infrastructure, security, consumer habits and attitudes. This research aims at the relationship between customers’ demographical properties and mobile commerce main components. In the section of the result and suggestions, the survey results and the demographical properties and mobile commerce relationship are evaluated.

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