Anadolu Bil Meslek Yüksekokulu Dergisi

Anadolu Bil Meslek Yüksekokulu Dergisi

Branding- how it influences customer behavior?

Yazarlar: Raghda LUTFI, Tuğçe ALTINTAŞ

Cilt 13 , Sayı 49 , 2018 , Sayfalar 77 - 92

Konular:Sosyal

Anahtar Kelimeler:Branding,Consumer behavior

Özet: The marketers can assess and examine the influences of branding on customers so that they can develop convincing brand messages to target the right customer using the right message. Branding is developing into one of the most successful tactics of marketing teams in recent times; so much that it has almost become a prioritized area of study for future marketers. This was the main rationale behind conducting this research to understand how branding influences the customer psyche and purchase inclinations so that marketers exert more efforts towards branding as a constant activity for increased brand equity and enhanced company image. A survey was used in this research. The questionnaire which includes a total of 19 questions was submitted by 200 customers. Data were analyzed using SPSS.

ATIFLAR
Atıf Yapan Eserler
Henüz Atıf Yapılmamıştır
KAYNAK GÖSTER
BibTex
KOPYALA
@article{2018, title={Branding- how it influences customer behavior?}, volume={13}, number={49}, publisher={Anadolu Bil Meslek Yüksekokulu Dergisi}, author={Raghda LUTFI,Tuğçe ALTINTAŞ}, year={2018}, pages={77–92} }
APA
KOPYALA
Raghda LUTFI,Tuğçe ALTINTAŞ. (2018). Branding- how it influences customer behavior? (Vol. 13, pp. 77–92). Vol. 13, pp. 77–92. Anadolu Bil Meslek Yüksekokulu Dergisi.
MLA
KOPYALA
Raghda LUTFI,Tuğçe ALTINTAŞ. Branding- How It Influences Customer Behavior? no. 49, Anadolu Bil Meslek Yüksekokulu Dergisi, 2018, pp. 77–92.
Atıf Görüntüle
PDF Görüntüle
Kaynak Görüntüle
Paylaş
Dergi Bilgileri