Anadolu Strateji Dergisi
Yazarlar: Serdar OKAN
Konular:Sosyal
Anahtar Kelimeler:Brand Equity,Airline Company Brand,Financal Brand Equity
Özet: The fact that airline companies are commercial enterprises attributes the continuity of these businesses to their profitability. Airline companies that are not profitable will not be able to fulfill their activities and will go bankrupt, as well as profit-making airlines can invest these profits and increase the brand value of the company in financial terms. In this direction, the aim of the study is to reveal whether the brand value owned by the airline companies has a financial contribution to the business according to the annual reports announced at the end of the year. This research is a quantitative study and the data of the study were obtained from the annual reports published by the companies regularly and the brand value report of the world companies, and a comparison was made. As a result of the study, it has been determined that there is a direct relationship between the brand value of the airline companies within the scope of the research and their sales revenues.