Masculinities: A Journal of Culture and Society

Yazarlar: Amna Nasir

Konular:-

Anahtar Kelimeler:Bollywood movies,Bodybuilding,Masculinity,Men,Pakistan.

Özet: Gujranwala is a city known for its wrestlers. Over the past few years, the traditional wrestling is transforming into an urban phenomenon of bodybuilding; though, the focus on male body has remained the same. Wrestling and bodybuilding are not mere sports in this city but rather an expression of one’s masculinity and dominance. A certain type of Bollywood movie culture, in which the hero is shown as a hyper-masculine, muscular and assertive man, have become very popular among the male audience in Gujranwala. This study aims at investigating the connection between the fast-growing gym culture in Gujranwala and such Bollywood movies, and how the hegemonic masculinity shown in these movies is being interpreted by the male Bollywood audiences in Gujranwala. Through Quota Sampling, and with the sample of a hundred bodybuilders, a questionnaire-based survey was conducted. The corresponding results showed that Bollywood movies were extremely popular in Gujranwala; gym-goers idealised heroes with particular hegemonic body types and behavioural patterns and believed that they inspired them to join gyms.

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