Pamukkale Üniversitesi İşletme Araştırmaları Dergisi

Yazarlar: Vural ÇAĞLIYAN, Burcu DOĞANALP

Konular:İşletme

DOI:10.47097/piar.807027

Anahtar Kelimeler:Digital literacy,Internet entrepreneurship,Internet entrepreneurship intention

Özet: Entrepreneurship has an important place in the economic development of a country. In this context, it is important to evaluate the entrepreneurial intention of university students (considered as potential entrepreneurs) which is the antecedent of entrepreneurial behaviors in their future careers. Especially, the fact that university students who are currently studying are mentioned with technology as individuals of Y, M and Z generations reveals that the concept of internet entrepreneurship cannot be considered independently from the individuals of this generation. And in internet entrepreneurship, digital literacy is considered as an important and necessary competence. In this context, in this study, the effect of the digital literacy of the students studying at the Faculty of Economics and Administrative Sciences of Selcuk University on their internet entrepreneurship intentions was evaluated. As a result of the field research, it has shown that digital literacy has a positive effect on students' internet entrepreneurship intentions.

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