Uluslararası Global Turizm Araştırmaları Dergisi

Yazarlar: Bilgehan DEMİREZEN

Konular:Otelcilik, Konaklama, Spor ve Turizm

Anahtar Kelimeler:Tourism,Rural Tourism,Alternative Tourism,Rural Area,Rural Development,SWOT Analysis

Özet: Consumption of resources rapidly by mass tourism caused negative effects on environmental, ecological, social and cultural environment and in parallel with changing tourism needs; rural tourism and other tourism varieties emerged within the scope of development of alternative tourism types. Rural tourism has a very important role in the development of local people and the region. Therefore we need to introduce domestic and foreign tourism by sufficiently introducing the rural areas of our country. The aims of this study are to contribute to the development of rural tourism, to promote it, to demonstrate the contribution of rural tourism to regional and rural development, to compare with other countries to Turkey and to examine the rural tourism potential of Kayseri province. Secondary data were used in this study and in this context, SWOT analysis of rural tourism in Kayseri was conducted. When considering the contribution of rural tourism to the national economy of our country and the region where it is located, rural tourism is certainly an important type of tourism, but It is understood that there are some difficulties in the construction, promotion and marketing of rural tourism. Furthermore, it was determined that the films shot in the rural area provided the promotion of the region and attracted a great amount of tourists to the region. Consequently,  it has been determined that Kayseri has areas with rural tourism potential and no attempt has been made related rural tourism in Kayseri. Generally, suggestions and implications are made for rural tourism development, promotion, promotion and marketing of rural tourism destinations and participation in the international marketplace.

---