Ondokuz Mayıs Üniversitesi İnsan Bilimleri Dergisi

Yazarlar: Yasin KELEŞ, Mutlu KAYA, Asena KURT, Burak ARSLAN

Konular:Sosyal

Anahtar Kelimeler:Bafra,Kapıkaya Fest,Festival,Tourism

Özet: The purpose of this research is to determine the quality and value perceptions of the participants of Kapıkaya Nature Sports Festival held for the third time in Bafra. In this context, a questionnaire was applied to 84 visitors attending in Kapıkaya Fest. The obtained data were described with percentage, frequency, arithmetic mean and standard deviation values, and independent t test was used for groups containing two variables, and one-way analysis of variance for groups with more than two variables. As a result of the analysis, it was found that the average size of souvenirs, meals, festival program and festival value was lower than others. When the differences of the opinions of the participants regarding the expressions in the festival quality and value questionnaire according to demographic characteristics were examined, it was concluded that those who attended the festival from outside the province had negative views about festival satisfaction and festival loyalty.

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