Istanbul Business Research
Yazarlar: Seda KIZIL, Atılhan NAKTİYOK
Konular:-
Anahtar Kelimeler:Strategic leadership,Corporate reputation,Corporate Social Responsibility
Özet: The primary aim of this research is to examine the role of corporate social responsibility (CSR) in the effect of strategic leadership behaviors of the executives on corporate reputation perception which develops in employees. In this research, a scale was used to collect data from 517 employees of 3 private hospitals in Trabzon and collected data was analyzed with required statistical analysis. As a result of research it has been determined that strategic leadership behaviors of the executives has a positive effect on corporate reputation perception of the employees and CSR plays a a partial mediating role on the relationship between strategic leadership-corporate reputation.