İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi

Yazarlar: Soner Yağlı

Konular:Sosyal

Anahtar Kelimeler:Fashion,Culture,Daily Life,Consumption,Ideology

Özet: As an important concept and field, fashion has gradually increases its effect on formation, adoption and reconstruction of daily life. Fashion, which is affected by socio-economic and political environment, has also evolved to be an important former and erecter of culture. A serious sense of identity has started to be formed especially through textile and clothes. Individuals start speaking to each other by way of their clothes before they get in oral contact with the others. Fashion makes a hegemonic relation by common accord in construction of mass culture and their specific behaviours in daily life (clothing, food&beverage, expressions). Fashion, which is an indicator and a determiner of social status, is a course that is for satisfaction of individual pleasure at the same time. Magical world and expression of fashion, which affect individuals, cause them to give expected reflexes by producing their own assents in a hegemonic relationship. Fashion is extremely functional for placing gender roles within overall approaches in culture industry as well as it is effective in the sense of creating consumer identities of individuals and production of consumption ideology. With changes in social, political, economical, cultural and technological periods; the fact of fashion, which is the main concept of the study subject, is formed according to contexts which are affected by these changes and affect them also. However, because of the fact that it is hard to question each periods due to physical borders of the study, a discussion will be developed and some opinions which are not taken place with details in here will be discussed within a prevision to get over this fact in this study. In the context of study subject, it is the clothing world which is mainly meant by fashion. This study, which discusses the fact of fashion by questioning it through daily life culture, ideology and cultural industry, aims to reveal that how the fashion shapes daily life culture as a hegemonic power.

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