Türk Tarım ve Doğa Bilimleri Dergisi

Yazarlar: Rüveyda KIZILOĞLU

Konular:-

Anahtar Kelimeler:Tropical fruits,Consumer consumption,Binary logit model,Influencing factors

Özet: The aim of the research was to analyze preferences of consumers in Mersin-Erdemli district on tropical fruit consumption and to determine socio-economic factors affecting their consumption. Data were obtained from 271 consumers through questionnaire method proportıonal sampling. The purpose of the study is to determine the consumption of tropical fruits by consumers.  First, Consumers' purchasing behavior in tropic fruit consumption was divided into groups by factor analysis. Last, Binary Logit model was used to analyze the factors affecting the tropical fruit consumption of the consumers and result of binary logit show that income of the consumer processed product, attractiveness product and packaged product were variables likely to affect the level of consciousness.

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