İDEALKENT
Yazarlar: Reyhan VARLI-GÖRK
Konular:-
Anahtar Kelimeler:Entrepreneurial municipal governance,Neoliberalism,Urban representation,Urban collective capital,Brand city,Antalya-Turkey
Özet: This article attempts to identify the branding strategies of the growth coalition in Antalya led by the Antalya Greater Municipality (AGM) during the 2004-2009 municipal governance term. To this end, how urban collective capital is represented in the global market under the grand scenario of transforming Antalya into a ‘city of culture’ is examined. Based on empirical findings, the major task this article undertakes is to present how Antalya is re-imagined as a branded ‘city of culture’ under the direction of the business-minded mayor of the AGM.